Deacon Asset Management

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Legitimate Interest

Under the new data protection law starting in May 2018 we have lawful reasons for using (or processing) your personal information. One of the lawful reasons is Legitimate Interest. Broadly speaking Legitimate Interest means we can process your personal information if we have a genuine reason and we are not harming any of your rights and interests In practice what does this mean? When you provide your personal details to us we use your information for our legitimate business interest to carry out our role as the Managing Agent of your property. Before doing this we will also consider and balance any potential impact on you and your rights. Some examples of when we might use the approach are for preventing fraud, maintaining the security of our system, enhancing, modifying or improving our services, sending invoices, statements or remittance advices and informing you of works required to your property. This is what we consider to be our Legitimate Interest. We will also hold information about you so that we may respect your preferences for being contacted by us.

Your Interest

When we process your personal information for our legitimate interests, we will consider and balance any potential impact on you and your rights under data protection and any other relevant law. Our Legitimate Business Interests do not automatically override your interest – we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law) Remember you can change the way you hear from us at any time.